CDS does not apply any mark-up !
By integrating the CDS distribution base, the hotelier retains control of its price list. He is the one who sets the distribution rates for his rooms.
The hotel price list is extremely complex, we will focus here only on the corporate segment .
The hotelier sets the distribution rates for his rooms according to four types:
Each of its four rates can be different. It is up to the hotelier to choose whether or not to practice rate parity by deciding whether these rates are the same or not.
On all of this grid, which are given to the companies and the distributor, CDS does not apply any mark-up
The mark-up is an increase applied by the distributor to the prices set by the hotelier. The distributor can be a travel agency or a hotel reservation centre.
|For example: if a hotelier charges his rate at €100, it is common to find the product offered at €110 by a distributor.
The difference between these two tariffs is the mark-up .
For the sake of pricing transparency, CDS Groupe has made the strong choice never to apply mark-up
If the mark-up allows the distributor to increase his income, it provides two major inconveniences:
By refusing to apply a surcharge, CDS makes a commitment to its customers and travelers in the concern for the practice of transparency which characterizes it. This price transparency is what establishes a bond of trust between the company, its travelers, the platform and the hotelier.