“As a CEO in a sector that combines hospitality and technology, innovation and forward-thinking strategies have always been at the heart of my approach. We’ve already integrated a lot of automation into our business travel missions, we now need to go further by incorporating machine learning and advanced AI into our operations. To do this, we need to equip our teams with knowledge and practices on these new solutions.

At a time when personalized experiences and operational efficiency are paramount, it’s essential to leverage AI to improve every facet of travel. We can revolutionize customer experiences, streamline operations and set new benchmarks in the business travel sector.

The future of travel isn’t just about destinations; it’s about the innovative experience we create for every traveler. Let’s drive innovation and act for a more connected, efficient and personalized travel industry,” declaires Ziad Minkara.

“GENAI” has been named by The Economist as the word of the year 2023. AI in general, and Generative AI in particular, are likely to have a strong impact on the business travel industry. These technologies can influence various aspects of it, from pre-trip to post-trip: booking, expense management, customer experience, safety and compliance, as well as data analysis. In 2024, however, the time is not yet ripe for a revolution in business travel usage. These technologies are often more complex to integrate than they appear, and the aim is for them to produce a truly perceptible benefit for the traveller. In the short term, it’s the new conversational customer relations agents that could make the difference.

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What impact will AI have on the Travel business?