Summer is approaching with tangible signs of hope after months of uncertainty. The accelerated vaccination, the French followed by the European health pass, a clear timetable of activities resuming is finally there, the prospect of having lunch soon on the terrace… everything contributes to a certain renewed optimism. The French are now travel thirsty and preparing their holidays. And this is encouraging as the return to an environement of trust will determine the resumption of our activities.
Let’s not renounce our pleasure without giving in to blissful optimism. Gauges and masks will indefinitly be part of our daily practices. For proffesions like ours, the air pocket that experienced for 18 months was unprecedented and terrible. Beyond the activity fall, the crisis has often revealed structural difficulties, concealed by the dynamics of travel. Today, we have the exceptional chance renew our value propositions and meet societal demands, in a word… to anticipate and not just wait for the activity to slowly return to its previous level.
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