Thursday, June 19, 2025 — During an evening dedicated to conviviality and vision, Ziad Minkara, CEO of CDS Groupe, officially announced the group’s strategic expansion across Europe.

Following numerous acquisitions over recent years, CDS has reached a new milestone: the creation of a holding company designed to unite all the group’s brands under a single identity: S4BT – Solutions for Business Travel.

With the launch of S4BT – Solutions for Business Travel, a new chapter begins in shaping the European business travel landscape. The group now brings together six strategic brands—CDS, Goelett, Corporate Rates Club (CRC), Travel Media Solution (TMS), SIAP, and Methodica—under one umbrella, with a clear ambition to become the European market leader.

Driven by sustained growth in recent years, S4BT today manages an annual booking volume exceeding €800 million, operates in five European countries (France, Germany, Italy, Poland, Croatia), and employs over 450 professionals. This strategic consolidation aims to deliver integrated, technology-agnostic, and innovative solutions covering the entire business travel value chain.

“The creation of S4BT is a natural progression in our consolidation and internationalization strategy . It enables us to combine our brands, expertise, technologies, and talents to build a strong, agile European group that is fully aligned with user needs—while preserving our independence,” stated Ziad Minkara, CEO of S4BT.

Structured Governance to Support European Ambitions

Each brand within the group retains its unique identity, industry expertise, and teams, while benefiting from the collective momentum of the group. This structure ensures local continuity alongside strategic alignment at the European level. S4BT’s goal is clear: to pool resources, accelerate innovation, develop new technological synergies, expand service offerings in each market, and deliver value across the industry.

Addressing Market Challenges

In response to growing demands for digitalization, pricing transparency, regulatory compliance, and sustainability, S4BT offers a comprehensive and coherent solution tailored to all business travel stakeholders.

A Transformative Step and the Beginning of a New Phase

The launch of S4BT marks a new stage of growth, with additional acquisition projects already underway to further strengthen the group’s global presence.